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Getting started - finding product market fit

Updated: Dec 26, 2022

As a first-time founder, one of the biggest challenges you'll face is finding product-market fit - that sweet spot where your product meets the needs of a specific market. But how do you achieve it?

Three goals: ask customers, refine & be hypotheses led

Here are three goals to keep in mind as you work towards finding product-market fit:

  1. Customers: one of the key indicators of product-market fit is the ability to find and retain long-term customers. This means moving fast to learn more about what your customer thinks about your product and how well it is helping to solve for a specific group of people and meeting their needs over the long term. The goal is to be able to identify a group of customers who you can build long-term partnerships

  2. Refine: the data your initial customers give you, offers you a chance to refine your product. TO do this succesfully, we recommend building a set of metrics upfront to ensure any changes are aligned to your overall product strategy - i.e., not all feedback needs to be implemented. These metrics might include customer acquisition and retention rates, user engagement, and revenue growth.

  3. Be hypotheses led: as you gather feedback and iterate on your product, it's important to test hypotheses about your product strategy. This could involve testing different features, pricing models, or target markets to see what works best. By testing hypotheses and using data to inform your decisions, you can increase your chances of finding product-market fit.

Trial and error

Finding product-market fit is a process, and it may take some trial and error. But by focusing on these three goals - finding long-term customers, building metrics to test success, and testing hypotheses about your product strategy - you can increase your chances of building a successful product that meets the needs of your target market.

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